Detergent Development & Testing Solutions

December 2014

Consumer Purchase Choice


A recent report in Retail World has outlined a change in the performance of products in the household cleaning category linked to changes in the lifestyles of Australians.

Australians are reportedly looking for more than just performance when making their decision to purchase, it appears that there is a trend to look at alternative aspects including:

-          Safer products – both for the environment and the family;

-          Efficiency – products that do more while taking up less space.